About us

Reeboot strategy was founded in 2007 by a team of diverse, creative marketing and business professionals seeking new ways to work smarter, apply brand and design thinking to digital and find opportunities to collaborate with those who’s natural instincts are to look ahead and innovate. We build solutions that apply a mixed palette of conventional and new marketing experience to get to quicker and more effective solutions for clients. We’ve reebooted, shouldn’t you?

Founders

Andy Hunter- Principal Brand & Technology Innovation
With over 16 years in brand strategy and marketing innovation, Andy has worked for the worlds leading advertising agencies and Fortune 500 brands. Client work includes BMW, American Express, Wal-Mart, PwC Consulting, Dreamworks and United Healthcare. He’s worked across the marketing communication landscape at advertising and communication agencies including: Ogilivy, Wunderman/Y&R, Hill Holliday and GSD&M. He is former founder of GSD&M’s connections planning and digital strategy practices. In parallel to his duties at Pursuit, he’s serves as an advisor to several new media and technology startups concentrated in the online media, social networking and integrated communications space. He is a past speaker-moderator at events including MIT’s Future of Entertainment, SXSW interactive and Digital America with ongoing contributorcollaborator status within PSFK.com’s The Purple List, the Society for Word of Mouth and the Plannersphere.Having worked across marketing communication disciplines, Andy brings a uniqueperspective to the art and science of branding and consumer insight.
Karyn Couvillion- Principal Marketing Strategy & Media Innovation
Karyn’s work spans some of the largest brands and media entities. She has worked with these organizations from every vantage point – marketing, media and senior brand management. As co-founder of reeboot strategy, Karyn focuses on helping technology companies decipher the media/ad game and transforming traditional media & entertainment companies with new media-savvy product opportunities. She works with marketers and advertisers to develop strategic programs and multi-platform brand concepts. Karyn previously led Dell’s global brand efforts and B2B marketing. Prior to that, she held corporate marketing and crm management positions at Time Inc. during and after the AOL merger, working on the front lines with advertisers helping them capitalize and create new-media opportunities that had not existed previously. She pioneered integrated content offerings, working to align properties including Warner Brothers, TBS, InStyle, Real Simple, Business 2.0, Fortune and Entertainment Weekly. She cut her career teeth in crm and integrated marketing, managing agency business development and American Express account management for Wunderman/Young & Rubicam.

Resources

Reeboot strategy taps into a network of experienced, accomplished professionals from across the spectrum of marketing, design, digital and technology disciplines. These folks have chosen a different path to do what they love and welcome the challenge of helping clients solve problems in new and better ways.